Search Behavior of Major Search Engines

Again and again quite interesting statistical statements on the search behavior of Internet users in search engines, especially Google and Yahoo!.

According to the survey, the search behavior of Internet users in search engines is heavily dependent on gender, employment relationship, education, and frequency of use of the Internet and existing Internet experience. "

Results of Jupiter Research study in 2005, published in April 2006:

* 36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field. This represents a modest increase over the 2002 figure of 33%, but still reinforces the increasing importance search can have on brand lift.

* 41% of search engine users who continue their search when not finding what they seek, will change engines or change their search term if they do not find what they seek on the first page of search results. This figure was 28% in 2002.

* Additionally, fully 88% of search engine users who continue their search when not finding what they seek, will change engines or change their search term if they do not find what they seek on the first three pages of search results. This figure was 78% in 2002.

* 82% of search engine users re-launch an unsuccessful search using the same search engine as they used for their initial search, but add more keywords to refine the subsequent search. This figure was just 68% in 2002.

As a conclusion, the study comes to a halt, that it is always relevant in search engines under the Top30 (I would say above the "plate edge," i.e. in the Top5) to be placed and that 2005 inseams approximately 87% of all commercial clicks on "natural listing "(" natural "results - not Ad words!) Results of the search engines were made!

The last point of course particularly delighted me, because I have always believed was that SEO absolutely nothing to the marketing of Ad words campaigns (e.g. Ad words Professional) has to do, even though many "SEO Company" can ultimately only that with all the violence and try their customer inquiries there "to lead".

Adwords is supplementing, or even to reach the much more effective "natural search results listing" is fine, for the ROI (return on investment), compared with SEO clearly too expensive… ;-)

Another very interesting study under the title" How to search online on the Internet ". And essentials of the above study:

* Users who prefer Google , use as a rule no other search engine.

* If the seeker's desired content on a page of a search engine offered is not listed, return it immediately to the hit list.

* Although the people in their use as a very progressive describe them know little about the functioning of the search engines.

* In principle, traditional forms of online advertising declined, and the tolerance of different forms of advertising depends on the user group.

Here are two more additional and also very interesting study, with the course with the interests of the viewer can look totally different - for SEO & online marketing interested should also have some new insights are hidden:

* "Search Trend Report, Exploring Holiday Season Impact on Paid Search Performance" - in this study will look at the influence of seasonal holiday periods in terms of PPC advertising (as Adwords).

* At seo-consulting. there is a brief abstract of a Eye tracking study of the beginning of 2005 - unfortunately, no acknowledgement study. The study is now already "an old hat" but as a basic information is still very usable. Quote: "The first three places in the search results, from 100% of all seekers read, the tenth place, however, only 20% of the visitors.

Differences between Google, MSN and Yahoo inbound links

When we consider to optimize a Web site, most of us consider 3 important players - Google, Yahoo and MSN. Basically, if you can align itself securely to the first page for those three engines have 99% of consumers by Internet search covered. A recent Fortune Interactive publication compared the differences in how some of the procedures analyse the characteristics of the Web site. Researchers have chosen simply the quality inbound links as it could be compared equally definitive through all three procedures.

"It appears that it's actually the quality of [inbound links] that the quantity that wins the day

A Google, inbound links are aligned in the following order: quality, relevance, keyword title, keyword of anchorage, quantity. It is found the list of factors which place the keyword in the title, the keyword of anchorage, the keyword in the body, home satisfied and satisfying weighs into the title.

Yahoo has the most importance on quality inbound link. For a little instance that Google looks inbound links related to the keyword of anchorage, the keyword in the title and quantity. It is found the results that organic priority is the general characteristics of the place as the meeting of title, keyword title, the keyword of anchorage, the keyword in the body.

The inbound links align to the top MSN 's pure, but are sorted differently. The inbound links are for quality, keyword of anchorage, the relevance and keyword observed licence. The number of inbound link is weighed down, but not quite as heavy. The search engine then looks at the key word title, keyword body, the keyword of anchorage, the relevance met and the contents of the title.

"We not only know the order of importance but also the degree of relative importance to the factors in a competitive landscape," off-page and on-page report said".

Social Media Optimization (SMO)

We know already that SEO (Search Engine Optimization) is a thriving business. SEO means more visitors to a Web site through search engines, by that website optimization for high scores in those search engines. My personal view: SEO as private industry is doomed to disappear, and will be split between technical SEO by the web pages, and linkbaiting by advertising and PR firms. SEO has also (now less than before) to count with the necessary 'cowboys', which tricks false (so-called black hat) to high-scoring, or worse still, simply air sales to their customers.

Now this is clearer every day, and every small player SEO record in its services, starting with the top to move.

Wam! A new concept, a beautiful recognizable term stuck out, and new promises of quick profits. Here, the Social Media Optimization.
The idea behind this new bottle Snake oil is that the mass of new visitors not only through search engines, but more and more through the Social Media sites like Myspace, Youtube etc.

Social Media Optimization (SMO) is a discipline to your site as to set up for convenient in those websites and disseminated. The term was launched last year, and you see more and more articles about pop up. I predict that within a short time 'packages' SMO will be offered for sale.

Let me make it clear: there is no magic wand that you can release it on your site, to suddenly end masses to attract much traffic.

All you have to do is obey the law of the first Sabbe: "Everything that does not meet the fundamental nature of the Internet, it will fail miserably on the internet." And the fundamental nature of the Internet is open, portable, connected, micro, intelligence at the edges. So make sure you uniquely addressable urls for each article you let your content independently, including RSS, generous link, take part in the right communities ...

In other words, make a good site, and he will automatically optimized for Social Media. Create content that added value, in a technically efficient and properly made framework ( 'networking' is the term I believe), and above all: be positive.........

Tips and Advice For Beginners

There are many people who have absolutely no idea as to how to promote a website or about the basics of search engine optimization. What’s the basic of Search Engine Optimization? SEO is a big field and growing tremendously. Understanding SEO basics is essential for you as a web site owner. At times you can always do a bit of search engine yourself if you are a website owner. Knowing the basics of SEO is essential for it.

Search engine optimization, targeted at getting a top placement in search engines is a technique used to get top ranking. There are a few key considerations to keep in mind while doing your SEO.

1. Your keywords
2. Keyword density in your webpage
3. Keywords in Title
4. Keywords in Meta tag (Deprecated)
5. Keywords in the end of the page
6. Keyword in the Heading tag
7. Keywords in Italics

Placing the keyword in prominent positions will enable you to get a good ranking in the search engines. Make sure that your pages are Static HTML pages with No errors to get a better ranking. Other considerations to keep in mind are links to your website from other sites. Often called off page optimization, it is a key factor in Search engine placement. If you have a good off page links to your site, your website is bound to have a good placement on search engines very quickly.

You can achieve this with Basic link exchange to creating great articles to your subject and redistributing them. What’s important is that you have great links to your site. How you do it is irrelevant as long as they are quality links. This is not usually an easy task but once you know how to do it, you will be on top. For more information read the e-book by Brad Callen. This is a wonderful resource to learn basic SEO. The 90 Page resources on Basic SEO is a great Head start for SEO Beginners and Intermediate Level users. You may also find other resources on this website which could be used to your advantage.


Each website will have a number of keywords that potential visitors will use to locate the site via the search engines. If you are a web designer, a couple of your keywords would be web design and web designer. You may want it to be more specific, if you were based in Birmingham one of your keywords could be web designer in Birmingham. I think you will understand the meaning of a keyword by now. It is very important that all of your keywords appear on your homepage. This helps the major search engines to locate your site for those keywords. You will be amazed how many webmasters do not include their keywords on their homepage, a basic but very important mistake.

When promoting your website you should first make yourself familiar with the guidelines of each of the major search engines, especially Google. These guidelines are updated on a regular basis therefore you should also read them on a regular basis.

Backward links are all the rage, some SEO experts say that the more links you can obtain, the higher your site will rank on the major search engines.

I think for a novice or beginner the best and easiest way to obtain backward links is via article marketing. Writing articles and submitting them to sites such as ezinearticles and goarticles has proven to be a very popular and beneficial form of web promotion for many years, it is also likely to stay this way for many years to come. It is also free so what could be better? I have had some outstanding results from article marketing and am sure that you will to. Good luck with promoting your website.

What is SEO

What is SEO? SEO means Search Engine Optimization. It involves the art and process of making your website to rank high in major search engines when a specific word is searched by a potential visitor through a particular search engine like Google, Hotbot, AltaVista, MSN Search, AlltheWeb, etc.

If you are a website designer with out the knowledge of search engine optimization, then you need to wake up. This is the only sure way through which you can attract thousands of visitors to your website. If your website is not properly optimized for search engines, then your website may not be listed on the search engine or have a very low rank in search engines. With out a nicely optimized website you may now even have up to 10 visitor yearly in your website.

Search Engine Optimization is the only free and sure way to attract many visitors to a website. A properly optimized website will rank among the first 10 in a search engine. When your website rank for a particular word on a website is beyond 10, then, there is every tendency that your website may not be view by potential visitors to your website. There is every possibility that you will lose your would-be visitors to properly optimized website.

The greater part of websites found on the internet do not fully use search engine optimization, this fact alone could boost your own ranking. To get a higher position in the search engine result page (SERP's) can be accomplished by using both on-page and off-page optimization.

Not being able to physically see your webpage and read the content search engines rely on the algorithms they have programmed to determine page relevance and ranking. When searching your site they can be confused by flawed design and irrelevant code. Make it easy for them to understand what your webpage is about, the use of meta tags is imperative to achieve this.

Keywords play a major part in on-page optimization. Use them in the title tag, description tag and header tags. Remember not to keyword spam using keyword density to keep this in check. Many times you will get ranked for keywords in your content that you did not intend to. This is why relevant and original content must be used by you. It is all about description, creating it for your visitors and the search engines so they know what the page is concerned with.

Off-page optimization is primarily incoming links to your website and the relevance and ranking of these incoming links. What this means is, the incoming links should be arriving from websites in the same theme as your own website and the page rank of these links will obviously be taken into consideration. The easiest and best way of getting incoming links is from articles, with said link in the resource box provided by the article directories. The more articles you put out there the more incoming links from a high page rank website there will be directed to your website.

You can also do reciprocal linking with other webmasters in the same niche or theme of your website, although this can be very disheartening but very productive. Of course you will have to have quality content if you are wanting reciprocal links. Having quality content will bring you loads of links, as they say "content is king", going further "quality content is king". Everyone rates content, consider the last article you read or the last webpage you looked at, did you read all the content on the page? That is quality content.

Search engine optimization in conclusion is, remembering that search engines can' t physically read your web pages. Optimization of your web pages and the use of meta tags should be remembered. Meta tags are very important for the engines to be able to determine what your web page is about. Also, content is important for both visitors and search engines. It must make sense to both. Links to your website and web pages will determine that your site is an authority in the particular theme or niche you are targeting, therefore it will rank higher in the search engine results, putting your website in public view every time that keyword or phrase you optimized for is typed into the search engines.