Thursday, February 21, 2008

Social Media Optimization (SMO)

We know already that SEO (Search Engine Optimization) is a thriving business. SEO means more visitors to a Web site through search engines, by that website optimization for high scores in those search engines. My personal view: SEO as private industry is doomed to disappear, and will be split between technical SEO by the web pages, and linkbaiting by advertising and PR firms. SEO has also (now less than before) to count with the necessary 'cowboys', which tricks false (so-called black hat) to high-scoring, or worse still, simply air sales to their customers.

Now this is clearer every day, and every small player SEO record in its services, starting with the top to move.

Wam! A new concept, a beautiful recognizable term stuck out, and new promises of quick profits. Here, the Social Media Optimization.
The idea behind this new bottle Snake oil is that the mass of new visitors not only through search engines, but more and more through the Social Media sites like Myspace, Youtube etc.

Social Media Optimization (SMO) is a discipline to your site as to set up for convenient in those websites and disseminated. The term was launched last year, and you see more and more articles about pop up. I predict that within a short time 'packages' SMO will be offered for sale.

Let me make it clear: there is no magic wand that you can release it on your site, to suddenly end masses to attract much traffic.

All you have to do is obey the law of the first Sabbe: "Everything that does not meet the fundamental nature of the Internet, it will fail miserably on the internet." And the fundamental nature of the Internet is open, portable, connected, micro, intelligence at the edges. So make sure you uniquely addressable urls for each article you let your content independently, including RSS, generous link, take part in the right communities ...

In other words, make a good site, and he will automatically optimized for Social Media. Create content that added value, in a technically efficient and properly made framework ( 'networking' is the term I believe), and above all: be positive.........

1 comment:

About Us said...

Great post. Thank you for this useful information. I will detailed study this again and I will try to apply in practice. I hope that this will improve my work.
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