Tips and Advice For Beginners

There are many people who have absolutely no idea as to how to promote a website or about the basics of search engine optimization. What’s the basic of Search Engine Optimization? SEO is a big field and growing tremendously. Understanding SEO basics is essential for you as a web site owner. At times you can always do a bit of search engine yourself if you are a website owner. Knowing the basics of SEO is essential for it.

Search engine optimization, targeted at getting a top placement in search engines is a technique used to get top ranking. There are a few key considerations to keep in mind while doing your SEO.

1. Your keywords
2. Keyword density in your webpage
3. Keywords in Title
4. Keywords in Meta tag (Deprecated)
5. Keywords in the end of the page
6. Keyword in the Heading tag
7. Keywords in Italics

Placing the keyword in prominent positions will enable you to get a good ranking in the search engines. Make sure that your pages are Static HTML pages with No errors to get a better ranking. Other considerations to keep in mind are links to your website from other sites. Often called off page optimization, it is a key factor in Search engine placement. If you have a good off page links to your site, your website is bound to have a good placement on search engines very quickly.

You can achieve this with Basic link exchange to creating great articles to your subject and redistributing them. What’s important is that you have great links to your site. How you do it is irrelevant as long as they are quality links. This is not usually an easy task but once you know how to do it, you will be on top. For more information read the e-book by Brad Callen. This is a wonderful resource to learn basic SEO. The 90 Page resources on Basic SEO is a great Head start for SEO Beginners and Intermediate Level users. You may also find other resources on this website which could be used to your advantage.


Each website will have a number of keywords that potential visitors will use to locate the site via the search engines. If you are a web designer, a couple of your keywords would be web design and web designer. You may want it to be more specific, if you were based in Birmingham one of your keywords could be web designer in Birmingham. I think you will understand the meaning of a keyword by now. It is very important that all of your keywords appear on your homepage. This helps the major search engines to locate your site for those keywords. You will be amazed how many webmasters do not include their keywords on their homepage, a basic but very important mistake.

When promoting your website you should first make yourself familiar with the guidelines of each of the major search engines, especially Google. These guidelines are updated on a regular basis therefore you should also read them on a regular basis.

Backward links are all the rage, some SEO experts say that the more links you can obtain, the higher your site will rank on the major search engines.

I think for a novice or beginner the best and easiest way to obtain backward links is via article marketing. Writing articles and submitting them to sites such as ezinearticles and goarticles has proven to be a very popular and beneficial form of web promotion for many years, it is also likely to stay this way for many years to come. It is also free so what could be better? I have had some outstanding results from article marketing and am sure that you will to. Good luck with promoting your website.