Search Behavior of Major Search Engines

Again and again quite interesting statistical statements on the search behavior of Internet users in search engines, especially Google and Yahoo!.

According to the survey, the search behavior of Internet users in search engines is heavily dependent on gender, employment relationship, education, and frequency of use of the Internet and existing Internet experience. "

Results of Jupiter Research study in 2005, published in April 2006:

* 36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field. This represents a modest increase over the 2002 figure of 33%, but still reinforces the increasing importance search can have on brand lift.

* 41% of search engine users who continue their search when not finding what they seek, will change engines or change their search term if they do not find what they seek on the first page of search results. This figure was 28% in 2002.

* Additionally, fully 88% of search engine users who continue their search when not finding what they seek, will change engines or change their search term if they do not find what they seek on the first three pages of search results. This figure was 78% in 2002.

* 82% of search engine users re-launch an unsuccessful search using the same search engine as they used for their initial search, but add more keywords to refine the subsequent search. This figure was just 68% in 2002.

As a conclusion, the study comes to a halt, that it is always relevant in search engines under the Top30 (I would say above the "plate edge," i.e. in the Top5) to be placed and that 2005 inseams approximately 87% of all commercial clicks on "natural listing "(" natural "results - not Ad words!) Results of the search engines were made!

The last point of course particularly delighted me, because I have always believed was that SEO absolutely nothing to the marketing of Ad words campaigns (e.g. Ad words Professional) has to do, even though many "SEO Company" can ultimately only that with all the violence and try their customer inquiries there "to lead".

Adwords is supplementing, or even to reach the much more effective "natural search results listing" is fine, for the ROI (return on investment), compared with SEO clearly too expensive… ;-)

Another very interesting study under the title" How to search online on the Internet ". And essentials of the above study:

* Users who prefer Google , use as a rule no other search engine.

* If the seeker's desired content on a page of a search engine offered is not listed, return it immediately to the hit list.

* Although the people in their use as a very progressive describe them know little about the functioning of the search engines.

* In principle, traditional forms of online advertising declined, and the tolerance of different forms of advertising depends on the user group.

Here are two more additional and also very interesting study, with the course with the interests of the viewer can look totally different - for SEO & online marketing interested should also have some new insights are hidden:

* "Search Trend Report, Exploring Holiday Season Impact on Paid Search Performance" - in this study will look at the influence of seasonal holiday periods in terms of PPC advertising (as Adwords).

* At seo-consulting. there is a brief abstract of a Eye tracking study of the beginning of 2005 - unfortunately, no acknowledgement study. The study is now already "an old hat" but as a basic information is still very usable. Quote: "The first three places in the search results, from 100% of all seekers read, the tenth place, however, only 20% of the visitors.